04.03.2024
New Company and Brand Name
Dear valued customers,
The former subsidiaries of Lux International AG in Poland, Austria, Hungary and Germany have been sold to a strategic investor at the end of 2023. These legal entities will now operate under the new Name Pure Life. The operational business is not affected by the name change. Your contact persons in these companies stay the same.
The Pure Life Group will market and sell its products under the new Richter brand. We will also optimize our product portfolio under the new brand name.
We are pleased to announce that we will still offer accessories and parts for existing Lux products. With a modern and timeless brand identity, we are opening new horizons while preserving our dedication and passion for our profession.
It is important to note that, despite the name changes, you can still reach us at the same phone numbers and at the same locations as in the past.
If you need further information or have any questions, please feel free to contact us. We are at your disposal with pleasure.
Thank you for your trust and cooperation